What Amazon’s new international shopping feature means for sellers
international shopping amazon

What Amazon’s new international shopping feature means for sellers

Amazon’s quest for global domination picked up speed last week when the company launched a feature that simplifies shopping for international customers. Now, consumers around the world have the opportunity to browse and buy over 45 million eligible items through Amazon’s Android and iOS apps, along with localized pricing, shipping costs and duty estimates, and …

How to manage multiple Shopify stores
manage multiple shopify stores

How to manage multiple Shopify stores

Expanding from a single Shopify store to several isn’t easy. In addition to ensuring these new sites actually grow your sales, multi-store sellers must overcome challenges such as inventory management and customer service. Interesting in growing your e-commerce business with multiple Shopify stores? Here’s how to overcome the obstacles. Why you should consider multi-store selling …

Shopify vs Magento: which platform is best for your e-commerce business?
shopify vs magento

Shopify vs Magento: which platform is best for your e-commerce business?

It’s easy to get overwhelmed when choosing an e-commerce platform for your business. Not only do you need to consider current requirements, you also need to factor in future needs: what platform will take your business to the next level and evolve with you as it grows? Shopify and Magento are two of the most …

How to sell on eBay using Shopify: what online sellers need to know
shopify's ebay integration

How to sell on eBay using Shopify: what online sellers need to know

EBay is on a mission to make online shopping more fun for its 170 million buyers around the world. Not only has the marketplace teamed up with Mashable to create “shoppable” content, it also plans to roll out new augmented reality features later this year to offer a more engaging experience. Buyers aren’t the only …

10 metrics every e-commerce store should track to drive growth
e-commerce metrics

10 metrics every e-commerce store should track to drive growth

Struggling to grow your e-commerce business? It’s time to dig deep into data. It’s impossible to improve your sales strategy without analyzing and measuring your site’s performance in key areas. This involves creating realistic KPIs (key performance indicators) for your store and constantly monitoring and improving your growth strategy by rigorously evaluating and applying insights …

User-generated content: why it’s important in e-commerce
user generated content ft image

User-generated content: why it’s important in e-commerce

People trust people, not brands, as the saying goes—and the rise of user-generated content in e-commerce is fast outranking all other forms of marketing when it comes to influencing purchase decisions. User-generated content (UGC) is one of the most useful forms of free marketing that an e-commerce business could ask for: authentic, trustworthy content created …