What Amazon’s new international shopping feature means for sellers
international shopping amazon

What Amazon’s new international shopping feature means for sellers

Amazon’s quest for global domination picked up speed last week when the company launched a feature that simplifies shopping for international customers. Now, consumers around the world have the opportunity to browse and buy over 45 million eligible items through Amazon’s Android and iOS apps, along with localized pricing, shipping costs and duty estimates, and …

Best practices for automating feedback requests in 2018
automating feedback requests ft image customer feedback

Best practices for automating feedback requests in 2018

When you can hail a taxi from your smartphone at the push of a button, you have no excuse not to automate your feedback requests, too.  A well-known statistic in e-commerce is that 85 percent of people trust reviews as much as personal recommendations when it comes to purchasing something online. For that reason alone, …

User-generated content: why it’s important in e-commerce
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User-generated content: why it’s important in e-commerce

People trust people, not brands, as the saying goes—and the rise of user-generated content in e-commerce is fast outranking all other forms of marketing when it comes to influencing purchase decisions. User-generated content (UGC) is one of the most useful forms of free marketing that an e-commerce business could ask for: authentic, trustworthy content created …