Top 7 PPC Strategies for Amazon Sellers 2021
Amazon PPC strategies

Top 7 PPC Strategies for Amazon Sellers 2021

Amazon sponsored ads are now part of every major seller’s arsenal. The retail giant’s advertising solutions now account for over 12% of all digital advertising spend. In a market dominated by Facebook and Google, Amazon’s rapid growth has been fuelled by the efficiency of sponsored ads. However, like any digital advertising service, your campaigns will …

7 Ways You Win With Amazon Repricing Software
amazon xsellco

7 Ways You Win With Amazon Repricing Software

If you want to grow your Amazon business, you’ll consider using a repricer sooner or later. When the head-scratching is over, you’ll need to know – which Amazon repricing software is the best for you? There’s an array of repricing software solutions out there. They vary in price, quality and basic functionality. The two most …

Omnichannel vs Multichannel Marketing: What is The Difference?
Omnichannel vs Multichannel

Omnichannel vs Multichannel Marketing: What is The Difference?

The journey of a 21st century online shopper from their initial research to viewing and then purchasing a product is complex and difficult to predict. Before making a purchase, a consumer is likely to zig-zag across multiple shopping channels and platforms – from Amazon to eBay, via ecommerce stores and Facebook, using a desktop computer, …

Amazon Vendor Central: Everything You Need to Know 
Amazon Vendor Central

Amazon Vendor Central: Everything You Need to Know 

Selling on Amazon can be a lucrative business once you get your strategy right, but being a third-party (3P) seller isn’t the only way you can run a successful ecommerce business. Did you know that you can actually sell products directly to Amazon who will then sell your products for you? You may have seen …

Selling on Amazon Europe – Is It Worth It?
Selling on Amazon Europe

Selling on Amazon Europe – Is It Worth It?

Amazon is an ecommerce giant. It’s a platform that offers colossal reach, and importantly, massive potential for UK Amazon sellers to reach a vast audience in Europe by utilising the opportunity to sell across six countries. Selling on Amazon Europe is big business. Yet many UK Amazon sellers only sell on just one of the …

7 Amazon Performance Metrics You Should Be Tracking
Amazon Performance Metrics

7 Amazon Performance Metrics You Should Be Tracking

‘Knowing your numbers’ has never been more critical. Whether you are an Amazon or eBay seller, whether you have a Shopify store, or you sell across many platforms, keeping a handle on your metrics is vital if you want to go the full distance and achieve success. Becoming a successful ecommerce seller is not going …

BigCommerce vs Shopify: Which Should You Use?
BigCommerce vs Shopify

BigCommerce vs Shopify: Which Should You Use?

Choosing an ecommerce platform for your business can be tricky. There’s so much choice out there and comparing features such as templates, looking at benefits and pricing can be overwhelming. Two of the big names in the ecommerce arena are BigCommerce and Shopify. Both are browser-based (no software) website builders that enable you to sell physical …

How the Amazon Supply Chain Works
Amazon Supply Chain

How the Amazon Supply Chain Works

Have you ever thought about the logistics of the Amazon Supply Chain? As an Amazon seller, you will likely rely on this chain every day without even realizing what a vast, complex, and critical element it is – and, of course, the fact that it is the element that has contributed the most to Amazon’s …