Top 7 PPC Strategies for Amazon Sellers 2021
Amazon PPC strategies

Top 7 PPC Strategies for Amazon Sellers 2021

Amazon sponsored ads are now part of every major seller’s arsenal. The retail giant’s advertising solutions now account for over 12% of all digital advertising spend. In a market dominated by Facebook and Google, Amazon’s rapid growth has been fuelled by the efficiency of sponsored ads. However, like any digital advertising service, your campaigns will …

Omnichannel vs Multichannel Marketing: What is The Difference?
Omnichannel vs Multichannel

Omnichannel vs Multichannel Marketing: What is The Difference?

The journey of a 21st century online shopper from their initial research to viewing and then purchasing a product is complex and difficult to predict. Before making a purchase, a consumer is likely to zig-zag across multiple shopping channels and platforms – from Amazon to eBay, via ecommerce stores and Facebook, using a desktop computer, …

Amazon Vendor Central: Everything You Need to Know 
Amazon Vendor Central

Amazon Vendor Central: Everything You Need to Know 

Selling on Amazon can be a lucrative business once you get your strategy right, but being a third-party (3P) seller isn’t the only way you can run a successful ecommerce business. Did you know that you can actually sell products directly to Amazon who will then sell your products for you? You may have seen …

Selling on Amazon Europe – Is It Worth It?
Selling on Amazon Europe

Selling on Amazon Europe – Is It Worth It?

Amazon is an ecommerce giant. It’s a platform that offers colossal reach, and importantly, massive potential for UK Amazon sellers to reach a vast audience in Europe by utilising the opportunity to sell across six countries. Selling on Amazon Europe is big business. Yet many UK Amazon sellers only sell on just one of the …

Retail vs Ecommerce: Can Traditional Retailers Compete in 2021?
Retail vs Ecommerce

Retail vs Ecommerce: Can Traditional Retailers Compete in 2021?

Is ecommerce overtaking traditional brick-and-mortar retail? Yes. It is. What? You want more? Well alrighty then, let’s explore the differences, comparing ecommerce with retail to find out what the future holds. Is it game over for physical stores? Or can existing businesses find an edge to compete without losing the essence of their brand? Ecommerce …

7 Amazon Performance Metrics You Should Be Tracking
Amazon Performance Metrics

7 Amazon Performance Metrics You Should Be Tracking

‘Knowing your numbers’ has never been more critical. Whether you are an Amazon or eBay seller, whether you have a Shopify store, or you sell across many platforms, keeping a handle on your metrics is vital if you want to go the full distance and achieve success. Becoming a successful ecommerce seller is not going …

BigCommerce vs Shopify: Which Should You Use?
BigCommerce vs Shopify

BigCommerce vs Shopify: Which Should You Use?

Choosing an ecommerce platform for your business can be tricky. There’s so much choice out there and comparing features such as templates, looking at benefits and pricing can be overwhelming. Two of the big names in the ecommerce arena are BigCommerce and Shopify. Both are browser-based (no software) website builders that enable you to sell physical …

How Superfood Market Grew Revenue With xSellco’s Google for Retail Integration
xSellco Superfood Market

How Superfood Market Grew Revenue With xSellco’s Google for Retail Integration

Gemma knew that Smart Shopping with xSellco could potentially be a business win, but was worried about a risky move right at the start of the busiest quarter of the year.  Gemma Andrews initially launched Superfood Market in 2014 as a popular lifestyle blog providing recipes, health advice, cooking tips, and product recommendations to her …

How the Amazon Supply Chain Works
Amazon Supply Chain

How the Amazon Supply Chain Works

Have you ever thought about the logistics of the Amazon Supply Chain? As an Amazon seller, you will likely rely on this chain every day without even realizing what a vast, complex, and critical element it is – and, of course, the fact that it is the element that has contributed the most to Amazon’s …

Why You Need Amazon Brand Registry in 2020
Amazon Brand Registry

Why You Need Amazon Brand Registry in 2020

Counterfeit products and dishonest sellers will unfortunately always be prevalent across ecommerce marketplaces, even on big players like Amazon. There will always be people trying to rip off other brands products to make a profit, but luckily, Amazon is dedicated to putting necessary and proactive measures in place to combat this. Amazon stepped up their …