Keep your customers coming back with ‘surprise and delight’ technique
Surprise and Delight

Keep your customers coming back with ‘surprise and delight’ technique

Loyalty cards broke my wallet. My favourite leather wallet blew out under the pressure of these credit card lookalikes, so I decided to take a more prudent look at where my loyalties truly lie. The result? My five-minute wallet audit led to me finding a new home for six loyalty cards – the bin. I …

6 massive eCommerce predictions to watch out for in 2020
eCommerce predictions 2020

6 massive eCommerce predictions to watch out for in 2020

eCommerce growth is set to continue in 2020 with global online sales expected to increase by nearly 19%, meaning $4.2 trillion of online sales will be made around the world next year! Let’s take a look at what online sellers need to stay on top of this vast market in 2020.

The stunning global growth of Black Friday weekend!
Black Friday Weekend

The stunning global growth of Black Friday weekend!

US shoppers aren’t getting tired of Black Friday weekend, but savvy online sellers should look beyond this traditional Black Friday market. Global interest in Black Friday has risen year on year with 117% average growth over the past five years. That’s plenty of potential customers and money to be made!