Omnichannel vs Multichannel Marketing: What is The Difference?
Omnichannel vs Multichannel

Omnichannel vs Multichannel Marketing: What is The Difference?

The journey of a 21st century online shopper from their initial research to viewing and then purchasing a product is complex and difficult to predict. Before making a purchase, a consumer is likely to zig-zag across multiple shopping channels and platforms – from Amazon to eBay, via ecommerce stores and Facebook, using a desktop computer, …

Selling on Amazon Europe – Is It Worth It?
Selling on Amazon Europe

Selling on Amazon Europe – Is It Worth It?

Amazon is an ecommerce giant. It’s a platform that offers colossal reach, and importantly, massive potential for UK Amazon sellers to reach a vast audience in Europe by utilising the opportunity to sell across six countries. Selling on Amazon Europe is big business. Yet many UK Amazon sellers only sell on just one of the …

7 Amazon Performance Metrics You Should Be Tracking
Amazon Performance Metrics

7 Amazon Performance Metrics You Should Be Tracking

‘Knowing your numbers’ has never been more critical. Whether you are an Amazon or eBay seller, whether you have a Shopify store, or you sell across many platforms, keeping a handle on your metrics is vital if you want to go the full distance and achieve success. Becoming a successful ecommerce seller is not going …

BigCommerce vs Shopify: Which Should You Use?
BigCommerce vs Shopify

BigCommerce vs Shopify: Which Should You Use?

Choosing an ecommerce platform for your business can be tricky. There’s so much choice out there and comparing features such as templates, looking at benefits and pricing can be overwhelming. Two of the big names in the ecommerce arena are BigCommerce and Shopify. Both are browser-based (no software) website builders that enable you to sell physical …

Why You Need Amazon Brand Registry in 2020
Amazon Brand Registry

Why You Need Amazon Brand Registry in 2020

Counterfeit products and dishonest sellers will unfortunately always be prevalent across ecommerce marketplaces, even on big players like Amazon. There will always be people trying to rip off other brands products to make a profit, but luckily, Amazon is dedicated to putting necessary and proactive measures in place to combat this. Amazon stepped up their …

New Communication Guidelines for Amazon Buyer-Seller Messages
Amazon Buyer-Seller Message

New Communication Guidelines for Amazon Buyer-Seller Messages

We are all used to Amazon making changes to its policies and guidelines. Generally, it is pretty good at communicating those changes to its loyal buyers and sellers in good time. The problems occur when, despite being in possession of information relating to new rules, Amazon sellers struggle to comply! It’s only fair that Amazon …