Best practices for automating feedback requests in 2018
automating feedback requests ft image customer feedback

Best practices for automating feedback requests in 2018

When you can hail a taxi from your smartphone at the push of a button, you have no excuse not to automate your feedback requests, too.  A well-known statistic in e-commerce is that 85 percent of people trust reviews as much as personal recommendations when it comes to purchasing something online. For that reason alone, …

User-generated content: why it’s important in e-commerce
user generated content ft image

User-generated content: why it’s important in e-commerce

People trust people, not brands, as the saying goes—and the rise of user-generated content in e-commerce is fast outranking all other forms of marketing when it comes to influencing purchase decisions. User-generated content (UGC) is one of the most useful forms of free marketing that an e-commerce business could ask for: authentic, trustworthy content created …

Get more traffic to your Shopify store
How to get more traffic to your Shopify store

Get more traffic to your Shopify store

It’s never been easier for e-commerce entrepreneurs to set up an online store. Platforms such as Shopify offer everything a new seller needs to get their business up and running in minutes, without the need for serious web design or coding skills. But if you build it, will they come? Probably not—unless you’re working to …

Why sales associates and live chat are a winning combination
live chat

Why sales associates and live chat are a winning combination

This is a guest post by Merav Shoham, Content Manager at Proonto. Live Chat Sales There’s no doubt that live chat has become a widely popular customer support channel. It is loved by both customers and companies mainly because it enables the two sides to connect in a timely, efficient and cost effective way. When …