Keep Customers Coming Back With the Surprise and Delight Technique
Surprise and Delight

Keep Customers Coming Back With the Surprise and Delight Technique

Loyalty cards broke my wallet. My favourite leather wallet blew out under the pressure of these credit card lookalikes, so I decided to take a more prudent look at where my loyalties truly lie. The result? My five-minute wallet audit led to me finding a new home for six loyalty cards – the bin. I …

How to Stop Customer Complaints Before They Happen
How to stop customer complaints before they happen

How to Stop Customer Complaints Before They Happen

No matter how well you run your ecommerce business, you can’t please everybody. The occasional customer complaint is almost inevitable for online sellers, especially if you’re selling a high volume of products. That doesn’t mean you should treat customer complaints as unavoidable. There are several important steps to take that can stop customer complaints before …