Amazon’s review ban – the importance of a legitimate feedback strategy

Amazon’s review ban – the importance of a legitimate feedback strategy

Amazon has demonstrated how seriously it takes its review system – by cracking down on incentivized reviews on the marketplace.

It’s not the first time Amazon has taken measures to crack down on the gaming of its review system.

It went after websites offering fake reviews for cash in 2015, before turning its attention to the sellers who were buying those fake reviews some months later. Now, the marketplace has updated its Community Guidelines again – no more freebies for reviews.

Amazon’s efforts in the past year have been to make its review system as legitimate and as unbiased as possible. For the honest online sellers who are in the majority, these are encouraging signs.

But the greater question remains – why do online sellers resort to fake or incentivized reviews? The answer is simple – getting reviews from customers is hard. In fact, less than one in ten online buyers leave reviews.

The real problem is that sellers aren’t aware of alternative, highly effective, legitimate ways of increasing positive feedback – and reducing negative feedback – on Amazon.

Getting unbiased feedback on Amazon

Now that Amazon has taken great steps to level the playing field for reviews, getting unbiased reviews from your customers is more important than ever.

Sellers who found themselves dabbling in the dark arts were looking for ways to take illegitimate shortcuts. But the reality is that there are better solutions to the problem of getting more feedback.

If you’re having trouble getting your customers to leave their opinion, you have to start at the first step – develop a targeted feedback strategy.

Automated feedback strategy

A successful feedback strategy is not based on magic – it’s steeped in Amazon data. This is why a strategy can guarantee you more positive feedback, reduce negative feedback and ultimately help you grow your business.

A feedback strategy – complete with specific customer targeting, product exclusions and request templates to suit each scenario – is not useful without having the feedback solicitation tool to leverage and automate the strategy.

That’s why we built xSellco High5. Through our feedback solicitation software, you can create and manage an effective feedback strategy to increase positive customer reviews – within Amazon’s rules.

xSellco High5 allows you to automate your feedback requests on Amazon, eBay and Trustpilot. Focus on growing your business and allow xSellco High5 to develop and scale your feedback strategy for you.

You can try xSellco High5 on a free 28-day trial and see the difference it will make for your business.

Build your feedback strategy today :

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Liam Keegan

Liam finds the golden nuggets in eCommerce so you don't have to. Business growth, customer support and feedback are just some of the things he eats for breakfast at XSellco.

Comments ( 3 )
  1. Top seller tips from Amazon experts at UK Seller Conference
    November 17, 2016 at 8:03 pm

    […] lot of the talk at the conference was about how Amazon banned incentivized reviews in the US on October 3rd 2016. This major change to the Community Guidelines meant that any […]

  2. Amazon extends ban on incentivized reviews to EU marketplaces - XSellco
    November 26, 2016 at 12:09 pm

    […] has now extended the ban on incentivized reviews to EU marketplaces, following on from the same change to the Community Guidelines that occurred in […]

  3. How to win the Buy Box with customer support - XSellco
    February 2, 2017 at 6:12 am

    […] who apologized over those who offered compensation. Amazon will punish any seller who offers incentives in exchange for positive feedback. If you receive negative feedback and wish to dispute this with Amazon, you need to show that you […]

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