Like many online shoppers in 2015, I did most of my holiday shopping on Amazon.
But out of the 20 holiday purchases I made, only one seller sent a follow-up email. Just one!
I couldn’t help but think that sellers were missing out on a big opportunity to connect with customers in a positive way and perhaps reduce their return burden by implementing a simple customer retention plan with follow-up emails.
In my guest contribution to Tamebay, I discuss why customer retention is a vital part of the return process, especially post-holiday rush.
In this article you will learn about the important contributors to customer retention, including returns, marketplace penalties and pro-actively seeking feedback.