Like many online shoppers in 2015, I did most of my holiday shopping on Amazon. But out of the 20 holiday purchases I made, only one seller sent a follow-up email. Just one! I couldn’t help but think that sellers were missing out on a big opportunity to connect with customers in a positive way …
![](https://www.xsellco.com/resources/wp-content/uploads/2016/01/retention-e1452181079217-420x209.jpg)