The key demographics for social customer support
Social Media

The key demographics for social customer support

What key demographics are targeting your social media channels for customer support? In short, each key demographic from Gen Z to Millennials to Baby Boomers represents a large share of your potential audience.  A Kitewheel study reveals that 48 percent of customers are inclined to interact with support on social media channels, with 23 percent over email. Considering the …

How to ace customer support on social media [infographic]
eCommerce Customer Support on Social Media

How to ace customer support on social media [infographic]

Weren’t things simpler in the olden days? When you walked down to the grocery store, naturally taking your time to peruse the shelves and procrastinate over the week ahead. You might be enjoying a nice chat at the till. And there. The store owner looks out the window and sees it’s raining, grabs an umbrella …

6 Super Bowl social marketing tricks used by eCommerce giants

6 Super Bowl social marketing tricks used by eCommerce giants

Not an American football fan? The Super Bowl can still be your favourite event of the year. Why? Because it’s more than a sporting event – it’s a high-budget ads and marketing entertainment fest. You don’t need to be selling football jerseys or making the world’s most expensive TV ads to get in on the …