Your Amazon price could be reduced by a seller with no stock

Your Amazon price could be reduced by a seller with no stock


Did you know that sellers can remain in the ‘offers’ list in the Amazon listing page even when they have no stock?

You might be further surprised to learn that these sellers with no stock can cause your  pricing to be reduced.  Most automated repricing solutions do not check the stock availability of sellers in the offer list.

Why does this happen?

Amazon will try and force the price down EVEN when they have no stock available. Take this example for a paddling pool which is selling fast in the summer months (see screen shot below).

Competing against sellers who are out of stock

Here Amazon have no stock and they still appear in the seller list. For this type of impulse purchase, people are unlikely to wait for Amazon to be back in stock in 2 weeks and therefore it make sense NOT to compete with them.

This is a very common tactic employed by Amazon (to drive prices down), particularly in fast moving seasonal products like toys at Christmas.

What you need to do:

There are two fields that sellers use to indicate stock availability.

  • A shipping time, indicating the number of hours it will take the seller to ship a product
  • An availability type metrics indicating if the product is available now, or in a few weeks

You need to look at both fields to check if the seller has stock available to ship immediately.  With xSellco’s Repricer you can set different ways of competing against sellers who have stock available NOW, versus those that are currently out of stock.

Increase sales with repricing tools

Eamonn Costello

Comments ( 3 )
  1. Isaac Kornbluh
    September 25, 2016 at 10:57 am

    Thanks, but this rule isn’t working, I have set up in my competitor rules to compete against Amazon only when they are in stock, but it just ignores this and competes with them even when Amazon is out of stock.

    • Liam Keegan
      Liam Keegan
      September 30, 2016 at 4:36 pm

      Hi Isaac,

      Thank you for your comment. Please contact us at so we can resolve this issue for you.

  2. Graham Ó Maonaigh
    Graham Ó Maonaigh
    September 29, 2016 at 12:57 pm

    Repricing against Amazon when they were out of stock: We were able to capture a pricing notification for this item, Amazon is showing up in these notifications, we think this must be triggered by some kind of status inside their fulfillment center like “It’s going to be in stock soon” – this happens with merchants which are not Amazon also, I can provide the notification if you like also. but this fully answers the question and also we have evidence now OF amazon being naughty and putting themselves into pricing notifications when they are out of stock.

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