Think about the sheer number of products that are available on Amazon. It’s absolutely critical to optimize your Amazon product listings to get your products found.
Amazon uses a secret algorithm to prioritize their product suggestions. It’s based on seller conversion metrics, like price, performance, customer satisfaction & sales history.
One unavoidable truth is that Amazon must attract buyers by matching them quickly and accurately with the right products. By not optimizing your Amazon product listings you limit their discoverability.
Here’s our guide to optimizing your Amazon product listings to improve your listing quality and search rank.
1. Choose Relevant Keywords
Amazon has its own mega-powerful keyword tool – the one customers use to search for products. It uses autocomplete to identify popular keywords and long-tail searches. In other words, Amazon tells you what search terms are popular with customers. Use it to easily identify relevant keywords and phrases for your listings.
2. Select Accurate Categories
Always choose the most accurate and narrowly defined product categories. When selecting predefined fields, choose wisely. Customers searching for products get directed to certain categories. If you’re incorrectly categorized, you won’t make the cut.
3. Don’t Duplicate Product Pages
Don’t create separate product pages for goods in different sizes and colors, for example. Reduce the number of search results and help customers find products more easily. Amazon indexes the text describing every product in their catalog, avoid confusion and duplicate content issues.
4. Effective Product Titles
Product title is one of the most important places to include keywords. Always include a brand or maker. The more complete your listings the better. Include as much relevant information as you can. Product titles are the key to customers finding your products and receiving vital information.
Amazon suggests the following structure – [Brand] + [Sub-Brand] + [Model Number] + [Size] + [Product Description] + [Defining Features]
5. Use Bullet Points to Highlight Key Features and Benefits
Don’t skip this step, no matter how obvious you think the information may be. You have up to five bullet points to succinctly convince shoppers to buy. Make your bullet points keyword rich and informative.
Highlight the features that differentiate your products. Describing the key features of products improves your chances of winning the Buy Box. Think carefully about the wording to help customers make effective buying decisions.
6. Informative Product Descriptions
This is an opportunity to promote engagement with lively and informative writing. Detailed information is added during this stage of the listing process. Cover all the bases using associated search terms. Specify the product’s technical and physical qualities.
Talk directly to your target audience, for example, by describing the different ways they could use your product.
7. Encourage Customer Reviews
Nothing says to a buyer, ‘this is a great product’ like a string of positive customer reviews. You can’t thrive as an Amazon seller without feedback. Customers place a high level of trust with sellers who have multiple reviews. If you do receive negative feedback, address it immediately.
Encourage customers to leave reviews as often as possible. Well worded, timely feedback requests can massively improve the amount and quality of feedback. Automated feedback solicitation tools make this process easier.
8. Professional Quality Product Images
Product image dimensions must be 1,000 x 1,000 pixels. 5-6 images is regarded as the optimum number. Give buyers a feel for the product, its features and advantages. Use neutral backgrounds. Show the product from various angles. The guideline is that the image makes up 85% of the frame. Use a professional photographer if required. Poor images will get your product buried.