Your success as an Amazon seller depends on winning the Buy Box, which is where over 85% of sales take place. To do that, you need to know what it is, and understand how Amazon decides which products feature in it.
Tag: FBA vs FBM
FBA vs FBM: Which Should You Use for Amazon Fulfillment?
Selling with FBA or FBM is a question that most Amazon sellers have to think long and hard over. There are significant advantages to using the Fulfilled by Amazon (FBA) service, but fulfilling Amazon orders yourself (Fulfilled by Merchant, or FBM) has upsides too.