Vinny O'Brien
Vinny O'Brien
Vinny O'Brien is an 11-year veteran of e-commerce, having worked with eBay, Arnotts, MicksGarage and more. For the last 18 months, he has worked with companies as far reaching as PepsiCo to startups like Crua Outdoors, and across all categories of products. He is a marketplaces expert and has bought, sold and built them from the ground up. Over the last 6 years, he has been a conference speaker at events such as the World Economic and Science Forum and has been lecturing and mentoring companies in SME and startup stages.
3 tech tools that will boost your bottom line
e-commerce technology
In Multichannel, xSellco 4 min read

3 tech tools that will boost your bottom line

Investments in e-commerce technology are on the rise—but are sellers pumping cash into the wrong tools? A recent report from IFTTT found that 60 percent of retailers have increased their technology budgets, choosing to invest in personalization, social media and artificial intelligence (AI). However, IFTTT’s research also found that the average consumer isn’t ready to …