Nicole Leinbach Reyhle is the founder and publisher of Retail Minded, the co-founder of the Independent Retailer Conference and has contributed to publications and companies that include IBM, Fiverr, Forbes and more. Additionally, Reyhle is the author of the book Retail 101: The Guide to Managing and Marketing Your Retail Business from McGraw-Hill and has been the spokesperson for Small Business Saturday from American Express since 2014.