Effortless, instant, automated repricing

Win the Buy Box with the fastest automated repricer for Amazon.

We instantly repriced
times on Amazon last month

Buy Box winners Sell More

Way more-85% of Amazon sales go to sellers who are in the Buy Box.

When it comes to winning the Buy Box, Amazon's algorithm takes into consideration multiple factors, including price, fulfillment, feedback and inventory depth. xSellco takes the work out of pricing by offering you the flexibility to automatically adjust your prices based on these factors and hundreds more. Plus, we do it Faster than anyone else.

Join the 5000+ retailers who count on xSellco to reprice on all Amazon marketplaces

amazon repricer real time

Instant Amazon Repricer

The fastest repricing software on the market

The quicker you respond to changes in the market, the more time you'll win in the buy box. xSellco's Repricer reacts to changes your competitors make in 90 seconds, so the moment one of your competitors reprices or goes out of stock, we react immediately to get you in the buy box. As an Amazon Web Services partner, xSellco ensures that you won't be beaten on speed.

amazon repricer profit margin
Net margin repricing

Make more profitable sales

Upload your costs, decide how much profit you want to make and leave the rest to us. With xSellco’s repricer you can factor in all of your costs in order to get a 360° view of your sales performance so that you never sell at a loss. When you win the Buy Box, you can price up incrementally so that you sell at higher prices. You can also exclude competitors who consistently drive prices too low.

amazon repricer competitor rules
Expert repricing strategies

Get expert Amazon advice

When you sign-up you’ll get a dedicated Amazon repricing expert to help you increase your sales. From setup on day-one to testing complex strategies later down the line, they’ll be there to advise and help you implement winning Amazon buy box strategies. Prefer to do it yourself? You can get started in minutes with our winning repricing templates.

amazon repricer competitor rules
Flexible Amazon repricing

Reprice it your way

Use proven out-of-the box templates or devise sophisticated strategies to compete differently with Amazon FBA, MFM and Buy Box holders. xSellco’s comprehensive feature set and flexibility allows you to keep it high-level or to compete on a granular level and make higher profits on your Amazon product listings.

Start growing your Amazon business today.

Try it Free
Live Demo and Trial

Track your Amazon competitors

pre-sale queries

xSellco gives you comprehensive information on your top 10 rivals for the Amazon Buy Box with competitor insights and tracking. See who’s beating you to the buy box, understand how and why you’re losing and then target rivals individually so that you beat them and make more sales.


Powerful SKU-by-SKU insights

With xSellco’s repricer all the information you need for each of your SKUs is at your fingertips, including ASIN, current price, Buy Box status, stock levels, last sale information and more.

Make informed business decisions knowing all the key trends that drive your sales. See SKUs that are selling fast, their minimum price, stock risks and more.

Make smart repricing decisions based on the price and sales history of your products, along with the corresponding Buy Box winner for every SKU.

amazon repricer competitor rules
The xSellco difference

The gold standard in repricing

We’ve been repricing for nearly a decade for thousands of clients with anything from 200 to 2 million SKUs. Our Amazon hosted solution, consisting of a suite of over 100 powerful servers, is built to scale with your business. At peak times, we handle 8,000 repricing events every second - that's over 20 Billion price changes on amazon in a single month. No other repricer comes close to that volume. And when it comes to repricing, horsepower really does matter. A queued price change is not a live price change!

Trusted by thousands of online retailers big and small

xSellco changed our business, not only increasing revenue more than 200%, but also giving us key data on how products are performing.
Before xSellco, I'd go in and price up popular skus manually every day, but it was impossible to monitor, so if competitors were low in stock we'd miss out on repricing up. Now we can do it automatically and our profits have increased

Win the Amazon Buy Box

Access our live demo and free trial