Effortless, instant, automated repricing

Win the Buy Box with the fastest automated repricer for Amazon.

We instantly repriced
times on Amazon last month

Amazon repricing features that get you the buy box

icon simple Simple and quick


Compete 24/7 with automated repricing and replicate prices across all your marketplaces and online stores.


Reprice faster than your competitors with instant repricing. xSellco reacts immediately to competitor price changes, so you can beat them to the Buy Box.

Pre-defined strategies

Get started in minutes with our repricing strategy templates. Our Buy Box experts have created 7 pre-defined strategies to help you win.

Bulk actions

Manage large volumes of inventory easily. Simply add SKUs, assign repricing rules and your min/max price ranges with bulk actions.

Search, filter, sort

Quickly access the products you need with our powerful search functionality, filters and sort options.

Details at a glance

All the information you need for each of your SKUs at your fingertips; including ASIN, current price, Buy Box status, stock levels, last sale information and more.

icon insights Know your competitors’ every move

amazon repricer competitor targeting


Spy on your top rivals in each Amazon marketplace. See the products they are beating you on and quickly take action.

amazon repricer sales reports


Make informed business decisions with all the key trends that drive your sales. See SKUs that are selling fast, their minimum price, stock risks
and more.

amazon repricer buy box winners

Buy Box winners

See who is beating you to the Buy Box and take action to increase your sales.

amazon repricer price movement

Price movement

Make smart repricing decisions based on the price and sales history of your products, along with the corresponding Buy Box winner for every SKU.

icon rules Flexible, targeted rules

Fulfillment method

Win the Buy Box with intelligent repricing rules that compete with FBA and seller-fulfilled merchants differently.

Individual sellers

Get super granular by targeting individual rival sellers with a tailored strategy.


Have 5-star seller metrics? Use them to target your rivals by their feedback count and score.

Stock levels

Price up when your rivals run out of stock. Adjust your strategy automatically when your inventory runs low.

When Buy Box winner

Increase your profits by incrementally raising your price when you own the Buy Box.

Last sale

Slow moving inventory? Speed up your sales by setting rules based on your last sale date.

Out of bounds sellers

Ignore sellers who sell outside your minimum price bounds so that you avoid price wars and never sell at a loss.


Whether selling domestically or abroad, set Amazon repricing rules that take account of the competing seller location to ensure that you win the sale at the best price.

icon secure Safe and secure

amazon repricer min max prices

Set price boundaries

Always sell at a price you are comfortable with. Set your minimum and maximum prices and we will stay within this range.

amazon repricer secure profits

Safeguard your profits

Our triple check safeguards ensure that you never sell below the minimum price you set. We guarantee it.

amazon repricer instant repricing

Amazon partner

As an official Amazon Web Services partner, our software is hosted by Amazon and ensures we respond instantly to price changes.

icon repricing white More sales, higher profit

amazon repricer multi channel
  • Consistent pricing - Replicate your product pricing across all sales channels, including Amazon, eBay, Magento, Shopify, BigCommerce and more.
  • Price up and down - Win the Amazon Buy Box at the best possible price. Automatically adjust your price upwards when competitive environment allows.
  • Net-margin repricing - Make a profit on every sale. Enter your costs, so you will only sell at your target profit margin.
  • Amazon Buy Box predictor - Identify products with low probability of winning the Buy Box and take action.

Trusted by thousands of online retailers big and small

xSellco changed our business, not only increasing revenue more than 200%, but also giving us key data on how products are performing.
Before xSellco, I'd go in and price up popular skus manually every day, but it was impossible to monitor, so if competitors were low in stock we'd miss out on repricing up. Now we can do it automatically and our profits have increased

Start increasing your Amazon sales today

Access our live demo and free trial