xSellco appoints Alex Payne as Chief Executive Officer

Dublin, Ireland -- Jan. 29, 2020 --

xSellco is delighted to announce the appointment of Alex Payne as Chief Executive Officer, succeeding founder and interim CEO Ray Nolan, who takes over as Non-Executive Chairman of the board of directors.

Alex joins xSellco from his position as CEO of Big Bus Tours, the world's leading sightseeing tour business, where he led the digital transformation of their business and expanded their business into 8 major cities around the world. Alex previously served in Chief Marketing Officer roles at eBay and PokerStars, following 11 years at Microsoft where he worked in a variety of senior product and marketing roles in their Windows and online services divisions. Alex began his career in direct marketing, working at WPP and Havas agencies. He holds an MBA from INSEAD.


Speaking today of his appointment Alex said: "I am delighted to be joining xSellco, the leading provider of ecommerce tools which help online sellers manage customer support, feedback and pricing in one place. In a growing category and with a great team and products in place, we have an incredibly exciting future in front of us."



About xSellco

Founded in 2012 by Irish tech entrepreneur Ray Nolan and headquartered in Dublin, xSellco empowers billions of dollars worth of e-commerce transactions annually. xSellco’s connected ecommerce platform helps online sellers of all sizes manage support, feedback and pricing in one place. Its suite of products were built from the ground up with sellers in mind, simplifying or removing mundane tasks and letting users focus on selling more. Tightly integrated with all major marketplaces and shopping carts, eDesk by xSellco connects all support data and matches it with relevant transaction information to facilitate speedy resolutions.