Use SmartTags to personalise your Template Responses

Tags allow you to personalise each template response to give that human touch. The tags are replaced with the rich sales order information available in Fusion. Dear #consumer_firstname#, for example, becomes Dear John when the message is sent to the customer.

 

The available fields are as follows:

 

Tag Description Note
#consumer# The full consumer name, John Smith for example The username will be used if the consumer’s name is not available. e.g. redBob
#consumer_firstname# The consumer’s first name if available, John for example. The username will be used if the consumer’s first name is not available. e.g. redBob
#expected_delivery_date_from# The estimated earliest delivery date for the consumer’s home country See Settings > Destinations to configure this.
#expected_delivery_date_to# The estimated latest delivery date for the consumer’s home country. See Settings > Destinations to configure this.
#dispatched_on# When the consumer’s order was dispatched. Note: This will be blank unless the order has been dispatched. Only use in a template response if a shipped Order Status has been selected.
#shipped_service_level# The shipping service used. Standard, Expedited, NextDay or SecondDay
#shipping_address The consumer’s shipping address
#order_number# The Amazon / eBay order number. Tip: It is possible to build links using this tag. For example https://www.amazon.co.uk/gp/your-account/order-details/?orderID=#order_number# will link to order details on the Amazon UK website. Also, a return can be initiated from this link: https://www.amazon.co.uk/returns/order/#order_number#

 

Example

Below is an example template for a Shipping Query where the order is known to have shipped (Order Status is Order Shipping, In Transit or Delivered).

Dear #consumer_firstname#,

Many thanks for order inquiry. It was shipped to:

#shipping_address#

on #dispatched_on# using our #shipping_service_level# shipping service and is expected to arrive between #expected_delivery_date_from# and #expected_delivery_date_to#.

We look forward to doing business with you again in the future.

Kind regards,

Graham

This template will result in a fully automated message like this to your customer.

Dear John,
Many thanks for your order inquiry. It was shipped to:

 

John Smith
24 High Street
Glasgow
W12 8QT
on November 20 using our Expedited shipping service and is expected to arrive between November 21 and November 24.
We look forward to doing business with you again in the future.
Kind regards,
Graham
Deluxe Goods, England’s finest

Full product information is available on our website.

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