XSellco Price Manager includes a powerful feature called ‘Tracking’ – which allows you to see the price movements of your SKUs over time, Buy Box ownership, detailed insights of each of your SKUs, and much more.
Identify trends in your price changes, how your competitors react to your price changes, and your percentage of Buy Box ownership versus your competitors.
With this valuable information, you can then adjust your repricing strategy to own the Buy Box more often.
To access ‘Tracking’, go to Repricer.
Then select Repricing Events, which can be found on the left hand side of the screen. This page lists all SKUs that have undergone a repricing event. Simply click on the Tracking button to the right of the SKU whose recent performance you wish to view.
The Tracking dashboard provides you with the information you need to beat your competitors to the Buy Box.
Access the most insightful data about your product’s performance on Amazon, including:
- Price movements over time versus competitors
- Buy Box price range data – instantly adjust your price to match this range
- Buy Box owners – see who wins the Buy Box for this product most often
- Sales trends
- Which repricing rules are winning, and not winning, the Buy Box
In the Price Movement graph, you can analyze recent Price Movements for your SKU, price movements for competitors, Buy Box price history, the number of sellers you’re competing with, lowest and highest price, sales rank and more.
You can use this information to assess how you’re reacting to competitor changes and optimize your pricing strategy.
The graphs are customizable, you can change the period by clicking on the time period buttons (depending on your Price Manager plan). You can turn each metric (line on the graph) on and off by clicking on its name in the legend above the graph – allowing you to closely analyze the relationship between every metric.
Adjust Pricing strategy
You can quickly adjust your pricing strategy by clicking on the “Adjust Pricing Strategy” button. A pop up screen will allow you to quickly modify max and min prices and change the repricing rule associated with the SKU.
Although the first graph shows Buy Box ownership and Sales Rank, it does not show resulting sales. Therefore we have added a sales chart that shows your sales in terms of both total orders and revenue. We only display your sales information as we do not have access to competitor sales data.
Buy Box Owners
Here you can see how Buy Box ownership is shared for this product: between you, other sellers and Amazon. You can also see the frequency of Buy Box wins for each seller.
The numbers and percentages shown refer to repricing events rather than time but are a great guide to your performance. You can use this information to set rules targeting specific competitors.
Simply click on the competing seller to create a specific rule to target this merchant.
This section allows you to determine the best repricing rule for a specific product.
In the example below, you can see two rules have been active for this product, and see the first repricing rule has been more effective in winning the Buy Box.
Tracking is available to all Price Manager customers who are using the new user interface. Price Manager Basic customers can view the last 24 hours of price movements, Plus customers can view up to 7 days of data, while Ultimate customers can view 30 days of price movement analytics.
To learn how to activate the new XSellco interface, read this quick user guide.