Who are the world’s biggest Amazon sellers?

 

Ever wondered how large the companies that sell on Amazon actually are? Well you’re in luck, because earlier this year, Webretailer released their list of the worlds top Amazon sellers.

The report is based on feedback count and rating over the past 12 months, and although as is mentioned in the report, “feedback isn’t a direct measure of success”, it is worth noting that feedback count can be an indicator of sales. Amazon says that most sellers receive feedback on 10% – 20% of their sales, so the number of units sold is likely to be 5x to 10x more than the feedback count that a seller has. It is also worth taking into consideration how these figures will vary by region and by product category, with certain technology products potentially requiring more support.

One very interesting point to come out of the report, is that 51% of the biggest sellers across Europe are only selling into one marketplace, which means that while there is a large amount of cross border trade going on, local markets are highly profitable for sellers. Additionally, of the cross border traders, more than half of them receive 90% of their feedback from their home marketplace.

Here are the top 10 Amazon sellers as per the report.

# Marketplace Store Name Total Feedback 12 Month Feedback Pos %
1 zoverstocks 4,557,903 796,952 97 %
2 MEDIMOPS 3,863,931 529,819 97 %
3 -Daily Deals- 568,885 260,224 96 %
4 World of Books Ltd 1,305,748 211,079 95 %
5 all your music 1,245,644 183,828 97 %
6 reBuy reCommerce GmbH 873,794 181,997 97 %
7 goHastings 2,344,487 174,506 96 %
8 -importcds 2,695,940 164,670 98 %
9 KW-Commerce 214,090 134,947 94 %
10 hippo_books 694,664 131,628 95 %
View Full List

 

While a large portion of the overall list are all European, here is a further list of the top American sellers:

Top American Sellers

# Marketplace Store Name Total Feedback 12 Month Feedback Pos %
1 -Daily Deals- 568,885 260,224 96 %
2 goHastings 2,344,487 174,506 96 %
3 -importcds 2,695,940 164,670 98 %
4 hippo_books 694,664 131,628 95 %
5 betterworldbooks_ 1,601,336 128,356 96 %
6 ToysNGamesEtc 608,216 127,760 98 %
7 Think Fast 239,995 118,870 99 %
8 AnkerDirect 289,726 116,444 98 %
View Full List

 

Wondering which are the top Amazon marketplaces overall? These are marketplaces that have the most sellers in the top 1,000:

# Marketplace Sellers Feedback
1 US 551 33,422,169
2 UK 234 14,886,530
3 Germany 108 10,632,166
4 Japan 33 1,960,611
5 Italy 23 1,641,869
6 France 23 2,503,341
7 India 14 793,718
8 Canada 9 756,237
9 Spain 3 565,503
10 China 2 384,111
View Full List

 

To view the full lists and report, you can click here.