Who are the world’s biggest Amazon sellers?

Who are the world’s biggest Amazon sellers?

 

Ever wondered how large the companies that sell on Amazon actually are? Well you’re in luck, because earlier this year, Webretailer released their list of the worlds top Amazon sellers.

The report is based on feedback count and rating over the past 12 months, and although as is mentioned in the report, “feedback isn’t a direct measure of success”, it is worth noting that feedback count can be an indicator of sales. Amazon says that most sellers receive feedback on 10% – 20% of their sales, so the number of units sold is likely to be 5x to 10x more than the feedback count that a seller has. It is also worth taking into consideration how these figures will vary by region and by product category, with certain technology products potentially requiring more support.

One very interesting point to come out of the report, is that 51% of the biggest sellers across Europe are only selling into one marketplace, which means that while there is a large amount of cross border trade going on, local markets are highly profitable for sellers. Additionally, of the cross border traders, more than half of them receive 90% of their feedback from their home marketplace.

Here are the top 10 Amazon sellers as per the report.

# Marketplace Store Name Total Feedback 12 Month Feedback Pos %
1 Amazon UK zoverstocks 4,557,903 796,952 97 %
2 Amazon Germany MEDIMOPS 3,863,931 529,819 97 %
3 Amazon US -Daily Deals- 568,885 260,224 96 %
4 Amazon UK World of Books Ltd 1,305,748 211,079 95 %
5 Amazon UK all your music 1,245,644 183,828 97 %
6 Amazon Germany reBuy reCommerce GmbH 873,794 181,997 97 %
7 Amazon US goHastings 2,344,487 174,506 96 %
8 Amazon US -importcds 2,695,940 164,670 98 %
9 Amazon Italy KW-Commerce 214,090 134,947 94 %
10 Amazon US hippo_books 694,664 131,628 95 %
View Full List

 

While a large portion of the overall list are all European, here is a further list of the top American sellers:

Top American Sellers

# Marketplace Store Name Total Feedback 12 Month Feedback Pos %
1 Amazon US -Daily Deals- 568,885 260,224 96 %
2 Amazon US goHastings 2,344,487 174,506 96 %
3 Amazon US -importcds 2,695,940 164,670 98 %
4 Amazon US hippo_books 694,664 131,628 95 %
5 Amazon US betterworldbooks_ 1,601,336 128,356 96 %
6 Amazon US ToysNGamesEtc 608,216 127,760 98 %
7 Amazon US Think Fast 239,995 118,870 99 %
8 Amazon US AnkerDirect 289,726 116,444 98 %
View Full List

 

Wondering which are the top Amazon marketplaces overall? These are marketplaces that have the most sellers in the top 1,000:

# Marketplace Sellers Feedback
1 Amazon US US 551 33,422,169
2 Amazon UK UK 234 14,886,530
3 Amazon Germany Germany 108 10,632,166
4 Amazon Japan Japan 33 1,960,611
5 Amazon Italy Italy 23 1,641,869
6 Amazon France France 23 2,503,341
7 Amazon India India 14 793,718
8 Amazon Canada Canada 9 756,237
9 Amazon Spain Spain 3 565,503
10 Amazon China China 2 384,111
View Full List

 

To view the full lists and report, you can click here.

 

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Graham Ó Maonaigh

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