With reputation comes reward – using your customer support as a profit center
We’ve just returned from a great couple of days in Birmingham at the Internet Retailing Expo. We got to meet a lot of our customers and talk about our products to a variety of ecommerce sellers. On top of this, our very own Mark Nolan gave a great talk on how improving your Customer Support can help to drive profit for your business.
If you weren’t able to make it to the IRX event and see Mark’s talk, not to worry, we have it here for you.
If your customer support is below 95%, you’re in the bottom 20% of sellers.
Our surprising analysis of over 1,000 Amazon and eBay merchants shows that if you’ve less than 95% positive feedback then you’re in the lowest 20 percentile. This is not where you want to be!