Selling on Allegro – Europe’s 5th largest marketplace

Selling on Allegro – Europe’s 5th largest marketplace

One of the biggest challenges for online retailers is to grow sales by finding new channels. Marketplaces are a great option for sellers and there are hundreds across Europe. Amazon and eBay dominate in Germany and the UK, but Polish platform Allegro has now moved to fifth on the list of Europe’s most visited online marketplaces.

The result was reported in a study by the Federal Association of Online Trade, it measures the diversity of online marketplaces, goods and traders across Europe.

That’s quite an achievement for the site that’s tearing up trees in Central and Eastern Europe. Allegro is set to gain further momentum with the launch of a new German website and plans to attract more retailers from the UK. So keen are they to recruit UK retailers, Allegro has created a dedicated ‘brand zone’ for them.

It’s a section of their marketplace where internationally renowned brands can sell and where Allegro guarantee the authenticity and quality of the product. Retailers can learn about selling on Allegro, access resources and are assigned a dedicated agent to help with the process. They offer assistance with advertising and marketing to help sellers reach new buyers, increase brand recognition and offer customers discounts.

If you’re considering selling on Allegro, there are some obstacles to overcome. Shipping costs and logistics, listing products in Polish and dealing with customer support queries are all issues to consider. Running your Allegro store means translating your product information to match the expectations of local buyers, it also means translating incoming messages and responding in the buyer’s language.

Selling on Allegro

Allegro, which describes itself as the biggest shopping mall in Poland, has significant market share in electronics (62 percent), home and garden (74 percent) and fashion (46 percent). It’s the nation’s most popular place to buy fashion. Brands of all sizes are selling on Allegro, from Superdry, Hollister and Abercrombie, to designer labels like Versace and small boutique brands.

Online sales in Poland are growing at the rate of 22.6 percent per annum, faster than the US (14.5 percent) and the UK (15.8 percent), according to Digital Strategy Consulting. With 14 million active users, Allegro is a good opportunity for B2C brands and professional re-sellers to expand into Poland’s thriving €10 billion online market.

Allegro provides a link with external software to make it easier to list products and deal with customer support queries. Order management company Linnworks has an Allegro integration to sync inventory, update stock levels, manage tracking numbers and relist products.

Helpdesk management tool XSellco Fusion integrates with Allegro to pull in all customer support activity and order information into a powerful central dashboard. A built-in translation tool instantly detects and converts the language of all incoming messages allowing the seller to read and respond in their own language.

If you’re a retailer interested in expanding into Poland, try XSellco Fusion on a free 14-day trial to simplify the management of multichannel customer support.

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Rupert Heather

Rupert brings his eCommerce knowledge to bear with expert opinion and analysis of the ever-changing world of online selling. In his spare time he thinks about product sourcing - really.

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