How to sell on Amazon using Shopify: what you need to know

How to sell on Amazon using Shopify: what you need to know

Amazon owned a big piece of the peak selling season in 2017, accounting for roughly half of all holiday e-commerce sales in the U.S.

But don’t sound the death knell for small sellers just yet. The internet giant recently revealed that 50 percent of all items sold in Q3 were from marketplace vendors. And with more than 310 million active customer accounts worldwide, the site presents plenty of sales potential for e-commerce businesses.

Shopify sellers can reach Amazon customers

Shopify merchants have no excuse not to give Amazon a go. The platform integrated with the marketplace last year, making it possible for users selling in USD to easily list their items on the site. All you have to do is add the Amazon sales channel to your Shopify account and you can create listings in seven product categories:

  • Clothing and accessories
  • Health and household
  • Beauty and personal care
  • Home and kitchen
  • Patio and garden
  • Sewing, arts and crafts
  • Sports and outdoors
  • Toys and games

In addition, Shopify merchants selling branded products can sign up for protection under the Amazon Brand Registry. Not only does this program help sellers protect their registered trademarks on Amazon, it also offers them full control of their listings and there’s no need to include Global Trade Item Numbers.

What are the benefits of selling on Amazon using Shopify?

First off, you’ll gain a new distribution channel and access to millions of potential customers. But that’s not all.

Adding the Amazon sales channel to your Shopify account enables you to sync product details, variants and images to create listings on the marketplace without entering information manually.

At the same time, you can manage your entire inventory for both your Shopify and Amazon stores (and anywhere else you’re selling) in one place, so that you’ll never sell your last item to multiple buyers.

How much will it cost you?

While there are no additional Shopify fees for selling on Amazon, you do need to operate a Professional Seller account, which costs $39.99 per month, plus a referral fee based on your product’s category. Shopify will also take a percentage of net revenue on every sale you make through Amazon.

Why you’ll need an e-commerce help desk

A boost in sales means you’ll be serving more customers—and providing exceptional support as you scale is what will keep those customers coming back and spending more.

After all, if your team is not equipped to manage more messages, support tickets and customer queries, you run the risk of losing repeat business.

With xSellco Helpdesk, online sellers of all sizes can manage support for all their marketplaces, stores and social channels—including Shopify and Amazon—in one connected dashboard.

As the only help desk that’s purpose-built for e-commerce, we put all the information you need at your fingertips, so you can send fast, personalized responses and resolve queries quickly.

Unlike some help desk integrations, which are powered through apps and can experience delays, xSellco offers true integration with Shopify. This ensures you have up-to-date, accurate information at all times. In addition, you can track key metrics, such as ticket volume, response times and query type, and create templates to respond to common support queries.

Not to mention, we charge per support ticket, not per user. So whatever pricing plan you pick, pay the same whether you have five users or 50.


Don’t settle for less than truly connected customer service

Try xSellco now

Free for 14 days. No credit card needed.


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Lyndsay McGregor

A journalist turned marketer, Lyndsay has transferred the skills she honed writing about the retail industry to the world of content marketing.