Prosper Show 2016: A place of learning for Amazon sellers
The xSellco team had the pleasure of attending an exciting US-based conference for Amazon sellers, The PROSPER Show, in Salt Lake City, Utah in February 2016.
The conference is the brainchild of James Thomson, an ex-Amazonian that served as the Business Head of Selling on Amazon. He, along with three other partners, set out to use education as a means of helping online sellers develop more efficient and profitable organizations. But what made it unique was its panel-based format comprised of handpicked industry experts, many of which are competitors, and none of which paid to play. It’s an exciting new format that we were delighted to be a part of.
ReplyManager co-founder and xSellco’s VP of North American Sales Jodi Gaines Pereira participated in the “Using Feedback to Build Your Reputation on Amazon” panel and Head of Commercial Rob Hewitt spoke about “Repricing to Drive Profitable Sales.”
The conference boasted 725 attendees comprised of Amazon sellers, sponsors and speakers – an impressive feat considering it was their first time out of the gate.
Topics ranged from feedback, repricing, private labeling, selling a business, inventory management, product sourcing, diversifying your business beyond Amazon, retail arbitrage, social media and SEO, VAT and tax compliance and a keynote about The Amazon Way from John Rossman, co-founder of the Amazon Marketplace.
Popular themes at the Show included:
- Importance of Amazon, Social Media and SEO. Optimizing your listings is less about keyword stuffing and more about your ability to convert visitors to buyers. Use landing pages to filter non-converting traffic and qualify buyers.
- Diversifying Beyond Amazon. Perhaps the most repeated topic across panels was the need to diversify beyond Amazon. Everyone agreed that Amazon is key in their strategy, but there are many, many opportunities in other marketplaces, especially niche categories and sites.
- Feedback is on Everyone’s Mind. There were three panels centered on feedback management, product reviews and feedback repair. It was obviously on many a seller’s mind and was well attended.
- Faster, Better, Cheaper. This motto is actually very much a part of Amazon’s principles, so it’s no surprise that it was incorporated into a number of presentations and panel discussions.
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