Amazon Prime Day is Coming: Here’s How to Win the Buy Box
Amazon said Prime Day 2016 was its biggest sales day ever—even small sellers reaped the rewards, reporting a three-fold upswing in sales versus the inaugural event in 2015. And this year’s extravaganza, kicking off at 9 p.m. EST on July 10, is shaping up to be a boon for business as well, with thousands of deals promised over a 30-hour period across 13 countries.
According to Amazon, nearly 40 percent of all Prime Day lightning deals will be from small businesses. But to make the most of the day and its massive traffic influx, you need to be the Buy Box winner, the equivalent of a No. 1 ranking on a Google search. That’s where 82 percent of all Amazon sales happen—and impatient punters eager to score as many deals as possible aren’t likely to shop around and weigh up other options.
Not to mention, the growing popularity of mobile commerce has made it all the more crucial to win the Buy Box. While the “Add to Basket” button appears prominently below the product image and price on both the mobile site and the app (the latter also features a “Buy Now” button), the option to view other sellers isn’t front and centre, which could put a damper on your sales.
Prime Day orders through Amazon’s app more than doubled last year over 2015. Considering that 72 percent of Amazon customers around the world shopped using a mobile device in the run-up to the 2016 holiday season, it’s not farfetched to imagine similar numbers for Prime Day.
Competition is always fierce for the Buy Box, but the coveted top spot isn’t out of reach if you get your house in order. Follow the steps outlined in our essential guide, “The Art of Winning the Amazon Buy Box,” and you’ll learn what it takes to win the Buy Box—and sell more at higher profits on Prime Day.