We’re on a mission to make selling more simple.
We build innovative products that allow e‑commerce businesses of all sizes to fulfill their potential
xSellco leverages multiple data sources to save you time and money
We optimize your pricing so you can sell more, profitably.
xSellco was founded by internet entrepreneur Ray Nolan, creator of Hostelworld, Coretime, xSellco and chaired Skyscanner, Asavie, WhatClinic and many other successful online businesses.
Ray’s business interests to date share an Innovative use of data to generate sales. This is combined with the value he attributes to providing first-class customer support experiences that bring people back for more.
xSellco’s model is simple. We put information at your fingertips to allow you give accurate answers to pre and post sales queries. Because the quicker you get back, the happier the customer is, and the more likely they are to buy more. Of course you save big on support costs. We believe it’s possible to save up to 75% on time taken to field support queries.
xSellco created the feedback management tool for online sellers that improves seller ratings and increases the chance of winning the Buy Box. You can add unlimited Amazon, eBay and Trustpilot marketplaces to xSellco at
no extra cost.
xSellco uses Amazon’s own cloud to deliver the quickest and, we believe the best repricing tool for Amazon sellers. And there are more tools on the way. We will continue to empower sellers with new ways to speed processes and
Trusted by thousands of online retailers
We wouldn’t have as strong a business today without xSellco. Huge brands like Nike, Under Armour and Converse, have the confidence that we can represent their brand well.
xSellco has been one of the most transformative customer service decisions we’ve made as a company and the support has been absolutely fantastic since day one and ongoing.
We’ve been hitting 100% positive feedback since we started using xSellco. Our Amazon feedback is now at 100% which was previously unheard of for us.
Using xSellco we have increased our feedback across Amazon and eBay to over 400 positive reviews per month, maintaining a 99% positive seller rating.